The Lego Enterprise History

The Lego company begun in 1932 when Danish carpenter Ole Kirk Christiansen started making playthings for a living. He battled to make payments in the absolute depths of the 1930s, but the tiny prototypes he previously made of items like ironing panels and ladders had great potential since children’s toys. This individual named the corporation Profano after two Danish thoughts, leg and godt, meaning “play very well. ”

In 1958, he created the iconic profano brick with tubes inside which makes it interlock to lego pieces. This innovative innovation totally changed the company and allowed that to expand at an surprising pace.

By 1960s, Lego had expanded its overseas reach and began producing toys underneath license in North America by using a arrangement with luggage manufacturer Samsonite. The organization also developed selling establishes with all the pieces necessary to build a specific model, and introduced committed themes which include Space (with astronaut minifigures), Castle, City (later has been renowned Profano City), and FabuLand.

In the 1970s, Lego got a dramatic step forward using its introduction of Lego shapes that possessed movable arms and legs. The company likewise began using more plastic material and adding larger blocks for younger kids, a lines called Duplo. In the eighties, Lego’s sales grew at an extraordinary rate of ten percent every year, in spite of overall model industry sales growth scaling down.

Today, Lego is a significant global company with gross income of above $5. almost 8 billion and one of the most danish entrepreneur adapted the lego business model coveted brands in the world, ranking number 1 on Brand Finance’s ‘Most Powerful Brand’ list in 2015. But it surely still feels less like a ruthlessly business giant and more like an outdated family friend.